On March 15, the International Consumer Rights and Interests Day came as scheduled, and the 315 Summit of the 2024 Brand Power Pioneer Project was successfully held at the Guangdong Brand Innovation Cultivation Base. Brand Power Project 315 Summit is the country's first international consumer rights and interests protection Day activity with the theme of brand building, aiming to build an authoritative platform for the exchange of trust between brands and consumer markets, and lead the majority of brands to win the broad respect of society and the trust of partners.

Aoxin (Guangzhou) Management Consulting Co., LTD. (hereinafter referred to as "Aoxin Company"), as the executive director of Guangdong Enterprise Brand Building Promotion Association, was specially invited to participate in the summit. Zhang Zhixu, president of Aoxin Back Research Institute, attended the summit as a representative of Aoxin Company and a special guest speaker. Share the unique insights and practical achievements of Aoxin company in the field of brand economy and quality consumption.

The summit, co-sponsored by the brand Power Project Organizing Committee and the Guangdong Enterprise Brand Building Promotion Association, continued the theme of "leading quality consumption, big brands and big acts", actively implemented the CPC Central Committee and The State Council's "Quality Power Building Outline" and the Guangdong Province's high-quality Development Conference on the action spirit of Chinese brand creation, and guided brand enterprises to take the initiative. We call on the whole society to jointly safeguard the rights and interests of consumers.

▲ Zhang Zhixu, president of the back Research Institute of Aoxin (Guangzhou) Management Consulting Co., LTD., the executive director of Guangdong Enterprise Brand Building Promotion Association

At the summit site, Zhang Zhixu, president of Aoxin Back Research Institute, gave a wonderful sharing on the theme of "Employer brand Building from professional Credit". President Zhang first introduced the necessity of employer branding from the perspective of professional credit. He stressed that the credibility of an employer directly affects its brand image and reputation, and shaping the employer brand needs to be built on the basis of reliability and integrity.

Then, Dean Zhang detailed the positive role of third party backboarding in reducing recruitment risks and enhancing employers' brand image. He pointed out that the introduction of third-party backing has become a trend of The Times. As a leader in in-depth background investigation, Aosin breaks the traditional backtracking mode and adopts an innovative due diligence mode to carry out employee backtracking. It aims to verify candidates in multiple dimensions, angles, roles and channels, so that employers can have a comprehensive and true understanding of candidates' background information, including education background, work experience, credit history and litigation record. In order to screen out more suitable and reliable talents, finally effectively avoid employment risks, improve recruitment efficiency, and escort the long-term development of enterprises.

In the sharing, President Zhang also stressed the importance of third-party back adjustment in the risk control of employers' brands. He points out that an employer's brand image is based on its credit and reliability. By introducing third-party referrals, companies can more fully and objectively assess a candidate's professional credit profile, reducing the negative impact on the employer's brand. This not only helps enterprises to establish a good brand image, but also attracts more excellent talents to join, strengthen the construction of talent team, empower the high-quality development of enterprises, and make the brand evergreen.

Brand power, quality first. In the future, Aoxin will continue to give full play to its own innovative power, constantly upgrade and optimize, provide better quality, compliance, safety, depth, professional and effective on-board transfer services, help more employers maintain good credit status, shape excellent brand image, and enable high-quality development of Chinese brands!